As part of the ECB Adult Participation Strategy, they have launched an initiative called Easy Cricket. Information about Easy Cricket can be found at; www.ecb.co.uk/easycricket
Easy Cricket is a concept which is all about getting people involved in informal games of cricket in a fun and engaging way. It aims to take the game to people and places that have not yet discovered the joy of playing the sport. Cricket Activators are being trained across the Country to deliver the initiative in schools, colleges, workplaces, cricket clubs and the local community.
File Download: Easy Cricket Leaflet
Cricket Clubs can benefit from the initiative through increased membership and bar revenue, new volunteers and better links with local community and businesses. Merstham CC ran an event in 2011 and have written a case study to showcase their achievements;
File Download: Merstham CC Easy Cricket case study
LRC are looking for enthusiastic Cricket fans to become ‘Cricket Activators’ and offer fun and enjoyable sessions for new adult participants. If you or your club are interested in fulfilling this role or would like more information, please contact Laura Joyce at firstname.lastname@example.org or 0116 2442198.