During these unprecedented times, cricket can feel a long way from the front of our minds. However, for clubs it is important to try and keep your members engaged at a time when they would normally be interacting with your club on a regular basis. During our recent Funding Webinar we gave examples of what some clubs around the County have been doing to connect with their members. Below are some simple solutions for clubs to use to keep their members engaged through social media.
Guess The Player
There have been a number of clubs running ‘Guess the Player’ features across their social media channels. Here you can see Fleckney Village CC using a number of clues and Barkby United CC using a blanked out image of a player. A nice, simple way of interacting with club members.
On This Day
Several clubs have also been reminiscing about times gone by, using an ‘On This Day’ feature. Here you can see Lutterworth CC looking back on fixtures played 6 years ago, including scorecards from those matches. Other clubs using this feature have taken the opportunity to highlight standout performances that bring back fond memories for players and supporters, a nice feature to engage members past and present.
Oakham CC have decided to use their time without cricket to come together and raise money for a local foodbank by undertaking a collective cycle/run. This is a great way to encourage members to stay active, whilst also keeping members engaged with the club. There have been a number of viral challenges to raise money for charitable causes and the ECB recently shared details of the Ruth Strauss Foundation – 26 Challenge. This will culminate with a live Youtube Family Fitness Show featuring a whole host of celebrities on Sunday 26th April. Clubs can get involved by encouraging members to film their efforts and share using #RSF26challenge
Virtual Get Together
Plenty of clubs have been keeping in touch through technology, with a lot conducting online quizzes, which are a fantastic way to engage a wide range of members. Kibworth CC have taken an innovative approach to this type of interaction by opening ‘The Isolation Arms’, a virtual bar for members to attend and join in conversation. Members have also been able to purchase drinks that can then be redeemed once the club is back open for business. This is a great way of keeping members connected with each other through the cricket club.
The Community Team have been sharing weekly cricket activities from Chance to Shine that are perfect for keeping young cricketers occupied and can be done at home. For all the latest activities head to our Twitter page.
For those that would have been looking forward to the start of All Stars Cricket, there is an activity book including cricket skills, quizzes and recipes that can be downloaded here.
Alongside the All Stars booklet, the ECB will be launching the Dynamos Cricket App on 6th May, which will be available to all young cricketers (not just those signed up to Dynamos). The app will be packed full of skills, quizzes and activity challenges to try at home. Keep an eye out on our social media channels for the download link.
Leicestershire CCC and the ECB have also been using social media to help re-enforce some of the key national messaging around Covid-19, particularly those relating to the Government updates and celebrating Key Workers. We would encourage clubs to do the same and to share key updates from the game, which will keep members informed. All of the latest statements from key cricket stakeholders can be found on our website here.