Cricket Unleashed is the new strategy for growth and has been created by the game for the game with contributions from all organisation across the game of cricket. It’s built on our shared needs for More Play, Great Teams and Inspired Fans, supported by Strong Finance & Operations and Good Governance & Social Responsibility

Together as one team, every part of cricket in England and Wales will work together to put a bat and a ball in more hands, create great teams and inspire new and existing fans. Working as one team we will;

We will make the game more accessible and inspire the next generation of players, coaches, officials and volunteers.

We will deliver winning teams that inspire and excite through on-field performance and off-field behaviour.

Put the fan at the heart of our game to improve and personalise the cricket experience for all.

We will make decisions in the best interest of the game and use the power of cricket to make a positive difference.

We will increase the game’s revenues, invest in our resources wisely and administer responsibly to secure the growth of the game.

All the details of the plan can be found on the website